Extremely Loud and Incredibly Close Review Essay Example

Very Loud and Incredibly Close Review Paper Exposition on Extremely Loud and Incredibly Close All things considered, indeed, I additionally lost my father. In spite of the fact that he didn't kick the bucket, however simply left us. Be that as it may, once in a while I think its better on the off chance that he kicked the bucket and didn't leave. In any case, grandma says that you can not want for the passing of living individuals. A dead conceivable? I ask, and we split with Also, I imagine a ton before hitting the sack.. I concoct the books themselves could discuss themselves. That would be this way: go to the book shop and get notification from all sides your name to my different books, and just to that book, whose voice do you appreciate the most, you can come and become more acquainted with. At the point when I concocted it, the envisioned voice of this book. What's more, I had the voice of a kid who appeared to need to discuss something frightfully significant, or request help, or cry, or chuckle, or do it at the same time. That voice is once in a while jokes and regularly says the word despite what might be expected, that way: yote eshcheul ugink loshan Ilse UPnP in Yan yuletsop We will compose a custom paper test on Extremely Loud and Incredibly Close Review explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Extremely Loud and Incredibly Close Review explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Extremely Loud and Incredibly Close Review explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer What's more, the kid knows a great deal of fascinating and neighborly with Stephen Hawking, and adores the stars and the brand and material science, and sundries. What's more, I likewise, for instance, I realize that the issue transforms into antimatter at 2.8 trillion times each second. Maybe, when a man bites the dust, his spirit is changed over to antimatter? I wonder whether antimatter turn around to the issue? That would concoct such a gadget. At that point it would be the individuals who have kicked the bucket, to bring back as much as 2.8 trillion times each second! I would go with the gadget through the city, and in the event that somebody some place would have kicked the bucket, I had quickly be come back to life, and the individuals around would not have the opportunity to see that he had passed on. Since when I hear that somebody some place kicks the bucket in my heart, similar to the kid, once there is a heap of loads

Existence of God Essay Example

Presence of God Essay There are numerous kinds of Cosmological contention, yet it is smarter to focus on few them and to test their complexities as opposed to be content with general outlines. They all offer numerous highlights in like manner specifically, they contend from the world to God and are along these lines a posteriori. In the Timaeus, Plato utilizes a Cosmological contention to show up at the Demiurge, yet it is Aristotles contention that has had most impact since it was utilized by St.Thomas Aquinas. Aristotle contended to an unaffected mover. This unaffected mover was not an individual God like the Christian God, and it had no strict centrality rather, it ought to be viewed as a definitive reason for the Cosmos. Plotinus, in the third century, adjusted Platos contention, albeit again didn't show up at the Christian God. Plotinus God made the world from himself (and not from nothing) by an essential unfurling of himself God had no way out. Plotinus God was additionally past all depiction and N EEDED to make so as to get cognizant (Process religious philosophy draws on this view). The Islamic and Jewish logicians would in general be ahead of time of Christian scholars in the early medieval times. Alfarabi and Avicenna set forward unmistakable evidences, including the critical KALAM contention. The Jewish scholar Maimonides set forward a contention which prompted a God like that of Aquinas he guaranteed that the I AM of the Old Testament has supreme presence, and that only he exists essentially and completely. AQUINAS ARGUMENT =================== We will compose a custom paper test on Existence of God explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Existence of God explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Existence of God explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Aquinas Five Ways are the foundation of Catholic Natural Theology since they guarantee to show that language about God effectively alludes. Be that as it may, Aquinas was not making new contentions yet utilizing old ones; for instance, Aquinas Fifth Way owed a lot to Platos contention in the Timaeus. In the Five Ways, Aquinas contends: 1. FROM MOTION 2. FROM EFFICIENT CAUSES 3. FROM CONTINGENCY AND NECESSITY 4. FROM GRADES OF PERFECTION IN THINGS, and 5. FROM DESIGN. It isn't sure that Aquinas planned his contentions to set up the presence of God autonomous of confidence. Lubor Veleckys book1, contends that Aquinas didn't plan the contentions as evidences rather, he wished to show existing adherents that it was balanced to have faith in God; he was making an effort not to persuade agnostics by scholarly contention. Velecky brings up that Aquinas was at that point a firm devotee, and composed for a world which acknowledged Aristotelian classifications he could never have anticipated the contentions (which he treats quickly) to have had the weight they have in this manner been given. In any case, it isn't really the situation that Velecky is correct; it likely could be held that Aquinas DID plan to deliver proofs and, to be sure, that his entire framework relies upon their prosperity. The most fascinating of Aquinas Five Ways is presumably the third the contention from possibility. My outline of it is as per the following: 1. Everything can be or not be 2. In the event that this is thus, given interminable time, sooner or later everything would not be 3. On the off chance that there was once nothing, nothing could emerge out of it 4. Hence something must essentially exist (NOTE MOST CAREFULLY this isn't God) 5. All things needed must be caused or uncaused 6. The arrangement of important things can't go on to vastness as there would then be no clarification for the arrangement 7. In this manner there must be some Being having of itself its own need 8. This is the thing that everybody calls God. Note that the general point of Aquinas contentions isn't to move in a transient arrangement rather, they try to set up DEPENDENCE, the reliance of the world on God now. Aquinas accepted that there was no chance to get of building up that the Universe had a start in time this was an uncovered regulation. He did, in any case, accept that his contentions built up the requirement for the world to be DEPENDENT on God. Aquinas contentions show up at That which is important to clarify the Universe or that which is important to clarify movement, causation or possibility. We don't have a clue what God is, however whatever God will be, God is what is important to clarify the Universes presence. There is a bounce, be that as it may, from whatever this is, to portraying it as God. THIS GAVE RISE TO PASCALS QUOTE The God of Abraham, Isaac and Jacob not the God of the thinkers. Aquinas closes his evidences by saying This is the thing that everybody calls God, however this can be tested. Aquinas Prime Mover shows up fundamentally unique in relation to the God of most Christians. In the event that we said that God was whatever continues the universe in presence, we would be some place close to what Aquinas was stating however this whatever might be some route from Yahweh. Recognize that Aquinas winds up with God as de re vital fundamental all by himself and reason for himself. This isn't intended to be equivalent to de dicto need (sensible need, in light of the manner in which words are utilized for example All old maids are female) which applies in the Ontological contention. It is important to be sure about the distinction between de re and de dicto need. The Ontological contention begins with de dicto necessity2 and endeavors to show up at de re necessity3. The de re essential God is completely straightforward. The core of the thought of Divine effortlessness is the character of quintessence and presence in God isn't something that simply happens to exist, Gods embodiment incorporates presence. God can't be a material being on the grounds that God: can't have any inborn coincidental properties: can't, hence, change in any capacity; and can't be a person of some random species or class. Subsequently a completely fundamental being doesn't have a nature in any clear sense at all.4 WILLIAM OF OCKHAM (1290 - 1350) raised in any event three issues which go to the core of the Cosmological contention: 1) Ockham tested Aquinas see that an unending arrangement was outlandish. He kept up that causes could be ORIGINATING CAUSES and not CONSERVING CAUSES as it were, one reason could bring something different into reality yet not then need to preserve its reality. A mother is answerable for carrying an infant into the world yet not for holding the child in presence once it has developed. This is significant as Aquinas wishes to set up that the world relies upon God NOW; God didn't simply make the universe and afterward leave (Aquinas is definitely not a deist). 2) Ockham questioned whether there was any essential connection among circumstances and logical results. This was a similar point which was made by Hume hundreds of years after the fact the Cosmological contention relies upon there being a vital connection among circumstances and logical results. Apparently, this appears to be a sensible connect to make, then again, actually a few researchers today guarantee that there are uncaused causes that specific central particles appear with no clarification. One issue with this view is whether it is a genuine proclamation, or basically an impression of our current numbness. 3) Ockham didn't think it conceivable to demonstrate that there was just a single God, nor that the absolute best conceivable being existed. There is a differentiation between two prospects. Either God is: I) The absolute best being that really exists. For this situation, there obviously is such a being (whatever it might be), however this doesn't mean it is the Christian God. Or on the other hand ii) The absolute best being that might exist. For this situation, nonetheless, it is highly unlikely of indicating that this POSSIBLE being is additionally a genuine being. Christians keep up that God is the absolute best conceivable being. Ockhams guarantee is that the most that the Cosmological contention can build up is the absolute best being that really exists, and it is highly unlikely of moving from this to demonstrating that God is the absolute best conceivable being. It is in this feeling the Cosmological contention is at times held to rely upon the Ontological, as the Ontological contention begins from the definition that God is the absolute best conceivable being. Ockhams point may be re-expressed by guaranteeing that this position is required by Christianity however can't be built up by the Cosmological contention. Aquinas thought about that Gods presence can't be known to be vital by understanding Gods nature, as individuals can't know this nature. In any case, he thought about that on the off chance that we COULD know this nature (in the way that God does) THEN Gods presence would be believed to be vital. In light of our absence of information on Gods nature, Aquinas dismisses the ontological contention and every one of his contentions move from highlights of the universe to God. Ockhams way to deal with Theology is particular and significant. He regularly varied from Aquinas, and his contentions are every now and again solid. His position merits more prominent consideration than it will in general be given! The equivalent, by chance, applies to the way of thinking of Bonaventure and Duns Scotus. LEIBNIZ (1646 1716) ==================== The most popular articulation of Leibniz contention depends on the BOOK OF THE ELEMENTS OF GEOMETRY: Assume the book of the components of geometry to have been unceasing, one duplicate continually having been recorded from a previous one. It is apparent that despite the fact that an explanation can be given for the current book out of a previous one, we should never go to a full explanation. What is valid for the books is additionally valid for the conditions of the world. In the event that you guess the world everlasting you will guess only a progression of states and won't find in any of them an adequate explanation. Leibniz frequently utilizes the word reason yet unmistakably this viably implies cause. for example he cites the case of Archimedes balance which is held in equivalent equalization except if there is an explanation (for example cause) why one side ought to be overloaded. He contends fo

How to Write an Essay on Persuading to Go to Someplace

How to Write an Essay on Persuading to Go to SomeplaceIn order to write an essay on persuading to go to somewhere, you need to know how to use essay samples as a guide. The best way to make sure that you are being truthful with the samples is to get the book itself and do a reading. This will give you the exact idea as to how this style of writing should be used.In order to write an essay on persuading to go to somewhere, you need to know how to use essay samples as a guide. The best way to make sure that you are being truthful with the samples is to get the book itself and do a reading. This will give you the exact idea as to how this style of writing should be used. There are a few things to look for in order to determine if the reading and using this type of essays is a good idea or not.The first thing that you should look for in order to help determine if how to write an essay to persuade to go to somewhere is a good idea is to see how long the essay will be. It is always good to make sure that you read something of length to see if it is something that you can handle. If you cannot write a lengthy essay, then it may be a good idea to move on to another style of writing.Another thing that you should look for in order to determine if how to write an essay to persuade to go to somewhere is to see if the topic is something that is popular with most students today. A lot of topics today are very popular and therefore they are always worth looking into. The book you are looking at may be the ones with the topics that are always being discussed today.You should also take into consideration how many paragraphs are included within the book. If it is going to be a longer essay, you should think about whether or not there are going to be more than four paragraphs. If you are going to be writing an essay to persuade to go to somewhere, then you should always start off with a paragraph.You should also make sure that the essay that you are writing to persuade to go to s omeplace is as straight forward as possible. If you do not have a clue on how to write an essay to persuade to go to somewhere, then this is the perfect opportunity to take notes on a style of writing that you feel confident with. With these pointers, you should have no problem with how to write an essay to persuade to go to someplace.The last thing that you should know when trying to determine how to write an essay on persuading to go to someplace is that you should think about whether or not the subject matter is really interesting to you. If it is not, then it is probably not something that you want to write about. If you are not interested in what you are writing about, then it will be hard to get it out of your head.As you can see, the book that you are looking at should be able to tell you all of the tricks and tips that you need to know in order to write a persuasive essay. Use this information to help you along with how to write an essay to persuade to go to someplace.

Causes Of The Great Depression Essay - 453 Words

Causes of the Great Depression Many people think that the Great Depression was caused solely by the stock market crash. Anybody who tells you this probably didn’t pass U.S. History in high school. The fact is, the Great Depression was caused many different factors. Four of which were overproduction, uneven distribution of wealth, protective tariffs, and the four â€Å"sick industries† of the 1920’s. nbsp;nbsp;nbsp;nbsp;nbsp;After World War I, new technological improvements helped factories to produce higher quantities of goods using smaller amounts of employees. Fewer workers meant less money being redistributed to the consumers to purchase products. America didn’t have a necessity for this higher quantity of goods with less people†¦show more content†¦In reaction to this, other nations stopped buying American-made goods and the United States’ economy floundered because of this. nbsp;nbsp;nbsp;nbsp;nbsp;During the 1920’s, four of America’s leading industries began to struggle. First, railroads had difficulties because of the growing competition from cars, trucks, and busses. Second, textiles floundered because of the foreign competition from India, China, Japan, and Latin America. Furthermore, the revolutionary transformation in women clothing reduced the amount of material needed and thus lowered the demand for cloth. Third, the coal mining industry struggled because of competition from cheaper, more widely available resources such as natural gas, oil, and hydroelectric power. Fourth, America’s agriculture industry staggered chiefly from overproduction. Many farmers borrowed money to expand their operations and couldn’t pay back their loans because the prices of crops dropped about 50 percent due to foreign agricultural competition. nbsp;nbsp;nbsp;nbsp;nbsp;In conclusion, the Great Depression can’t be attributed to just one cause. However, among overproduction; uneven distribution of wealth; protective tariffs; and the struggling of America’s leading industries, the largest contributor to causing the depression, in my opinion, was the unequal distribution of income. I believe this because if congress attempted to redistribute money to the consumers, people would have been able to purchaseShow MoreRelatedCauses Of The Great Depression1319 Words   |  6 Pageshaving classic satisfying life concluded when the Great Depression ushered in the negative trend that would impact the U.S. economy in 1929. Therefore, what happened? In this essay, we will discuss what the Great Depression was for the Americans, the causes of the Great Depression, and the U.S.’s recovery from the Great Depression. The Great Depression One of the terrifying times in the U.S. history is the Great Depression. The Great Depression is an economic phenomenon, which according to theRead MoreGreat Depression and Its Causes1256 Words   |  6 PagesThe causes of the Great Depression of the 1920s and 1930s has been argued about for generations. Most people agree on several key topics and that it was the severity and length of time the Depression lasted that was actually the most remarkable. Hoover made many noteworthy attempts to try and solve this crisis, yet in the end it was President Roosevelt and his New Deal, that brought many Americans hope for the future. The first factor in the start of the Depression was the lack of diversityRead MoreCauses of the Great Depression2012 Words   |  9 Pages The causes of the Great Depression in the early 20th century is a matter of active debate between economists. Although the popular belief is that the main cause was the crashing Stock Market in 1929 caused the Great Depression, There were other major economic events that contributed just as much as the crash, such as American’s overextension of credit, an unequal distribution of wealth, over production of goods, and a severe drop in business revenue. As these events transpired the state of economicRead More Causes of the Great Depression Essay1143 Words   |  5 PagesCauses of the Great Depression Throughout the 1920’s, new industries and new methods of production led to prosperity in America. America was able to use its great supply of raw materials to produce steel, chemicals, glass, and machinery that became the foundation of an enormous boom in consumer goods (Samuelson, 2). Many US citizens invested on the stock market, speculating to make a quick profit. This great prosperity ended in October 1929. People began to fear that the boom was going toRead MoreCauses of the Great Depression Essay1108 Words   |  5 PagesThe United States has experienced recessions about every twenty years (give or take) since the beginning of the Industrial Revolution. Nothing that had happened before was quite this serious, chaotic, or as long lasting as the Great Depression. The crash was felt far beyond those on the trading floors. Speculators who borrowed money from the banks to buy their stocks could not repay the loans because they could not sell stocks, because no one else would buy them. This caused many banks to fail,Read MoreCauses of The Great Depression Essay701 Words   |  3 Pages Imagine a society where over 25% of the population was unemployed. That is what it reached during The Great Depression (â€Å"The Great Depression†). During the depression unemployment rates were the highest they have ever been. It is highly speculated to this day on what exactly caused The Great Depression. Most historians agree it was a chain of events, one after another, that brought our country into chaos. Some events were more impactful than others. These events caused pandemonium amongRead MoreEssay on The Causes of the Great Depression697 Words   |  3 PagesThe Causes of The Great Depression History Imagine waking up one morning, only to find out that all your investments and savings are gone. So if your bank that you invested all your money in collapsed, you didn’t get any money back. This is what happened to millions of Americans during the 1930s. This era was called the great depression. The great depression was one of the worst economy issues we have ever had in history. It was a hard time for everyone. The great depression started in 1929Read More The Cause of the Great Depression Essay552 Words   |  3 PagesThe Cause of the Great Depression The economic expansion of the 1920’s, with its increased production of goods and high profits, culminated in immense consumer speculation that collapsed with disastrous results in 1929 causing America’s Great Depression. There were a number or contributing factors to the depression, with the largest and most important one being a general loss of confidence in the American economy. The reason it escalated was a general misunderstanding of recessions byRead MoreCauses Of The Great Depression And The Great Recession2292 Words   |  10 Pages1. Examine the causes of the Great Depression of the 1930s and consider what similarities and differences can be drawn with the problems from the financial and economic crisis which began in 2008. Introduction 2007-2009 in America has often been described as the worst economic crisis since the Great Depression in 1929. There was lots of debate whether the economy was slipping back to double dip recession but there is considerable evidence that the economic crisis in 2008 is worse than the crisisRead MoreCauses of the Great Depression Essay651 Words   |  3 PagesIn the 1920s, American economy had a great time. The vast majority of Americans in 1929 foresaw a continuation of the dizzying economic growth that had taken place in most of the decade. However, the prices of stock crested in early September of 1929. The price of stock fell gradually during most of September and early October. On â€Å"Black Tuesday† 29 October 1929, the stock market fell by forty points. After that, a historically great and long economic depression started and lasted until the start of

What Are the Three Branches of US Government

The United States has three branches of government: the executive, the legislative and the judicial. Each of these branches has a distinct and essential role in the function of the government, and they were established in Articles 1 (legislative), 2 (executive) and 3 (judicial) of the U.S. Constitution. The Executive Branch The executive branch consists of the president, vice president and 15 Cabinet-level departments such as State, Defense, Interior, Transportation, and Education. The primary power of the executive branch rests with the president, who chooses his vice president, and his Cabinet members who head the respective departments. A crucial function of the executive branch is to ensure that laws are carried out and enforced to facilitate such day-to-day responsibilities of the federal government as collecting taxes, safeguarding the homeland and representing the United States political and economic interests around the world. The President The president leads American people and the federal government. He or she also acts as the head of state, and as Commander in Chief of the United States Armed Forces. The president is responsible for formulating the nation’s foreign and domestic policy and for developing the annual federal operating budget with the approval of Congress. The president is freely elected by the people through the Electoral College system. The president serves a four-year term in office and can be elected no more than twice. The Vice President The vice president assists and advises the president, and must be ready at all times to assume the presidency in the event of the president’s death, resignation, or temporary incapacitation. The Vice President also serves as the President of the United States Senate, where he or she casts the deciding vote in the case of a tie. The vice president is elected along with the president as a â€Å"running mate† and can be elected and serve an unlimited number of four-year under multiple presidents. The Cabinet The President’s Cabinet serves as advisors to the president. They include the vice president, the heads of the 15 executive departments, and other high-ranking government officials. Each Cabinet member also holds a spot in the presidential line of succession. After the Vice President, Speaker of the House, and President pro tempore of the Senate, the line of succession continues with the Cabinet offices in the order in which the departments were created. With the exception of the vice president, Cabinet members are nominated by the president and must be approved by a simple majority of the Senate. The Legislative Branch The legislative branch consists of the Senate and the House of Representatives, collectively known as the Congress. There are 100 senators; each state has two. Each state has a different number of representatives, with the number determined by the states population, through a process known as apportionment. At present, there are 435 members of the House. The legislative branch, as a whole, is charged with passing the nations laws and allocating funds for the running of the federal government and providing assistance to the 50 U.S. states. The Judicial Branch The judicial branch consists of the United States Supreme Court and lower federal courts. Under the Supreme Courts constitutional jurisdiction, its primary function is to hear cases that challenge the constitutionality of legislation or require interpretation of that legislation. The U.S. Supreme Court has nine Justices, who are nominated by the president and must be confirmed by a simple majority vote of the Senate. Once appointed, Supreme Court justices serve until they retire, resign, die or are impeached. The lower federal courts also decide cases dealing with the constitutionality of laws, as well as cases involving the laws and treaties of the U.S. ambassadors and public ministers, disputes between two or more states, admiralty law, also known as maritime law, and bankruptcy cases. Decisions of the lower federal courts can be and often are appealed to the U.S. Supreme Court. Checks and Balances Why are there three separate and distinct branches of government, each with a different function? The framers of the Constitution did not wish to return to the totalitarian system of governance imposed on colonial America by the British government. To ensure that no single person or entity had a monopoly on power, the Founding Fathers designed and instituted a system of checks and balances. The presidents power is checked by the Congress, which can refuse to confirm his appointees, for example, and has the power to impeach or remove, a president. Congress may pass laws, but the president has the power to veto them (Congress, in turn, may override a veto). And the Supreme Court can rule on the constitutionality of a law, but Congress, with approval from two-thirds of the states, may amend the Constitution.

Analysis Of Richard Linklater s The Tempest - 896 Words

The nature of discovery, while complex, can lead to a transformative contemplation of new worlds and values concerning both one s self and one s world. It is the personal discoveries and rediscoveries made thorough the reflection of past actions or experiences that allows an individual to ponder their perception of world views and values in a new light. A diary is often used as a means of self-reflection and as a way to record your valued thoughts which overtime can become an expression of inner awareness. Sometimes if re-read, morals and views which had not yet been realised can become prominent in one s life. The play The Tempest written by William Shakespeare encompasses many personal discoveries, which lead to consideration of the authority the characters rightfully possess and the importance of forgiveness and reconciliation in their lives. Similarly the modern film Boyhood directed by Richard Linklater, also explores these ideas, however, they are depicted in relation to growin g from childhood to adulthood and developing an individual ethical compass. In The Tempest, Shakespeare uses Usurpation to critique the characters discoveries of rightful authority according to the hierarchy of Elizabethan society. The audience is positioned to question accepted lines of leadership when Prospero recalls his past and Miranda is manipulated by negative connotation â€Å"sucked my verdure out on t to believe revenge is required for his stolen throne. However, Shakespeare reveals,

International Marketing Common Business Advertisement

Question: Describe about the International Marketing for Common Business Advertisement. Answer: 1: What communication messages about Australia as a tourist destination are most likely to appeal to middle class consumers from Canada? It is very easy to say Canada is very cold that can be tyrant for a person to live for the whole year. However, Australia is comfortable for the people of Canada. Canada mostly have more than 200 days with cold weather and they just hope the condition doesnt get worst. From the recent research it is pointed that the Canada people are choosing Australia as because of the temperature and the scenic beauty (Dominici, 2009). Canadian cannot get the enjoyment of oceans mostly and all the rivers are frozen maximum of the time. White snow and frowzy wind can be monotonous for a person easily here. However, mostly the middle class people are choosing the Australia for their holidays. There are some certain reasons amongst which the equality of economy and the weather difference. Nevertheless, austral has some short of marketing activities in the Canada to introduce the tourism for mainly the middle class people who can easily afford Australia as their tourist destination (Dominici, 2009). Ma king advertisements in the Canadian televisions, creating posters for the tourism Australia, and the most common the advertisement of their new campaign Visit Australia which is getting a huge response from all over the world. Apart from these, Australian tourism has some kind of communication messages which is attracting the community of middle class Canadians. The process of their marketing communication message are: USP: Unique Selling Process is one of the key marketing communication message for the Australian tourism that is playing a great role in choosing the Australia for a tourist spot for the Canadas middle class people (Morgan, Pritchard and Pride, 2004). In this process, the Australia tourism spreads the message that they can offer best to these people which no other can offer, like; the pleasant weather of Australia and the great Indian Ocean and Pacific Ocean. Australia is mainly based on the ocean which is the main tourism spot for any person. Other than Kosciuszko National Park Mountain which can give the best picture of the snow and green mixture (Moscardo and Murphy, 2016). Sharp brand look and feel: Tourism marketing of Australia is very specific and making people attracted towards the Australian geometry. They are very sharp on their marketing strategy to specify their business. Their tourism logos are very much open for everyone that can explain the main attraction (Prior and Beckley, 2007). Marketing Mix Adaptation: Canada is improved by the technology. Thus, Australian tourism industries have decided to send message by the online marketing to the people in Canada. They have updated their marketing processes and gone to the social marketing in the Canada. Thus, they have reached many people and accessed many customer data from the comments and reviews of the customers (Richter, 2002). They are available on the Facebook and also on the Twitter to reach people. Apart from that they have launched their marketing videos on the YouTube for getting more customers. Depending on the above discussion it is clear that tourism industries of Australia are very much active in the Canada to attract more customers. They have adapted many effective communication processes which is effective in this country (Scherer, Sam and Batty, 2005). They have implemented the marketing mix and also have produced the tourism Australia very straight for more understanding of the tourist spots and the benefits of the Australian tourism. They have enriched the joyous among most of the Canadian to come for Australia tour. According to the Australian magazines it is clear that the Canada people are very much interested to visit Australia not only for the tourist spots, but also for the weather which is rare in the Canada (Scherer, Sam and Batty, 2005). 2: Discuss how time orientation affects marketing of sporting events in France as compared to China. Time orientation is one of the most effective player in the marketing process no matter if it is a marketing of business or sports. Time frame sets with three types of orientations like past-orientation like America, future orientation like China and present orientation like France. Marketing is very much dependent on these three orientation (Shanka, Ali-Knight and Pope, 2002). In sports marketing people can get many ideas of new innovations and also the way the sports are changing. If a marketing is past oriented then this marketing process will never improve the marketing process as this marketing process is depending on the past traditions which is very much old. On the other hand if a company is following the present marketing orientation they, they will focus on the present marketing structure which will tell about the current changes in the industry. Differently if a company is future oriented they will focus on how the marketing can be improved according to the future progress of culture (Kotabe, 2014). The marketing process according to the time orientation of France and China are as follow: Effect of time-orientation on France Sports marketing: France is present- Oriented country. The marketing process of this country is also following the present orientation framework. They are focusing on the current progress and situation of the market (Sparks, Bowen and Wildman, 2000). Thus, the current events in the France effects much in the marketing process of sports. Many sports marketing events are focused on the present situations and sports events that can attract people. In this way, they dont bring too much innovation in the marketing process and their sports products. They just follow the present infrastructures and their consequences on the customers. Thus, they dont bring any innovations in the sports industry and as well as in the sports equipment. All the innovations are brought by the countries which are focused in the future- oriented in their marketing process (Van der Westhuyzen and Van der Merwe, 2001). Effect of time-orientation on China Sports marketing: China is undoubtedly focused on their future progress. They are future oriented countries and they are dreaming open- eyed to chase their future progress. They have brought any innovations in their marketing process to improve their products and place their innovations in the world for the first time (Kotabe, 2014). However, this time frame is also imposed on their sports marketing. They are focused to improve their sports equipment and the sports events. They brought many new innovations like; gymnastic equipment and their accessibility for all. Apart from all, China is the only country who can make new sports events in all sports. Their sports marketing events are mostly different from all. China brought visual sports event in the sports industry and have improved this visual promotions with 3D visual effect. With mobile gaming, China has placed on top of every country with their new sports innovations. Thus, China can bring many innovations for their near future games and also for indoor and outdoor games (Kotabe, 2014). Bibliography Kotabe, M. A. (2014). International Marketing (4th Asia-Pacific Ed.). . Australia: Milton, QLD,. Dominici, G. (2009). From Marketing Mix to e-Marketing Mix: a literature overview and classification.IJBM,4(9). https://dx.doi.org/10.5539/ijbm.v4n9p17 Morgan, N., Pritchard, A., Pride, R. (2004).Destination branding. Oxford [England]: Elsevier Butterworth-Heinemann. Moscardo, G. Murphy, L. (2016). Using destination community wellbeing to assess tourist markets: A case study of Magnetic Island, Australia.Journal Of Destination Marketing Management,5(1), 55-64. https://dx.doi.org/10.1016/j.jdmm.2016.01.003 Prior, S. Beckley, L. (2007). Characteristics of Recreational Anglers in the Blackwood Estuary, a Popular Tourist Destination in Southwestern Australia.Tourism In Marine Environments,4(1), 15-28. https://dx.doi.org/10.3727/154427307784835679 Richter, T. (2002).Marketing mix standardisation in international marketing. Frankfurt am Main: Peter Lang. Scherer, J., Sam, M., Batty, R. (2005). Sporting sign wars: advertising and the contested terrain of sporting events and venues.IJSMM,1(1/2), 17. https://dx.doi.org/10.1504/ijsmm.2005.007119 Shanka, T., Ali-Knight, J., Pope, J. (2002). Intrastate Travel Experiences of International Students and Their Perceptions of Western Australia as a Tourist Destination.Tourism And Hospitality Research,3(3), 245-256. https://dx.doi.org/10.1177/146735840200300305 Sparks, B., Bowen, J., Wildman, K. (2000).Restaurants as a contributor to tourist destination attractiveness. Gold Coast, Qld.: CRC Tourism. Van der Westhuyzen, B. Van der Merwe, J. (2001).The marketing mix. Observatory, South Africa: Future Managers.

Analysis of Financial Performance of Yahoo Inc.

About Yahoo, Inc. Yahoo, Inc. is a multinational company that operates in the internet industry. It is a publicly held company that was established in 1994. The headquarters of the company is based in California, USA. The company offer products and services that comprise of communication, search and content tools.Advertising We will write a custom essay sample on Analysis of Financial Performance of Yahoo Inc. specifically for you for only $16.05 $11/page Learn More The products and services are offered in a variety of languages. A significant amount of revenue for the company is generated from advertising. The company also generates revenue from other sources such as royalties among others. The paper seeks to analyze the performance of the company for the between 2010 and 2012. Analysis of trend Income statement Analysis the trend of various values and ratios of a company gives information on whether the performance of a company is improving or deterior ating. Analysis of income statement of the company shows that the revenue declined from $6,325 million in 2010 to $4,984 million in 2011. The value slightly improved in 2012 to $4,987 million. This shows a decline in the amount of revenue earned by the company over the period. The cost of revenue also declined from $2,628 million in 2010 to $1,503 million in 2011. In 2012, the cost of sales increased to $1,621 million. These changes resulted in a decline of gross profit over the three year period. The value declined from $3,697 million in 2010 to $3,482 million in 2011. The value further declined to $3,366 million in 2012. The operating expenses changed in the same trend as cost of revenue. The value declined from $2,925 million in 2010 to $2,681 million in 2011. In 2012, the operating expenses increased to $2,800 million. The resulting operating income increased from $773 million in 2010 to $800 million in 2011. However, in 2012 the operating income declined to $566 million. Analys is of income statement reveals that the company made a number of sales of its investments. For instance, in 2010, the company sold Zimbra, Inc. and HotJob. In 2012, the company sold Alibaba Group Shares at $4,603 million.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These sales boosted the value of net income. Net income declined from $1,232 million in 2010 to $1,049 million in 2011. The value increased to 3,945 million in 2012. The graph presented below shows the trend of the values. Balance sheet The total current assets declined from $4,346 million in 2010 to $3,453 million in 2011. In 2012, the value increased to $5,653.The increase was attributed to the increase in the amount of total cash. Despite the sale of total investment, the value of non-current assets declined increased from $10,584 in 2010 to $11,330 in 2011. The value further increased to $11,451 in 2012. The value of cur rent liabilities, total liabilities and shareholder’s equity declined between 2010 and 2011. The values increased in 2012. Finally, the value of total assets (total liabilities and stakeholder’s equity) declined from $14,928 million in 2010 to 14,783 million in 2011. In 2012, the value increased to $17,103 million. The graph presented below shows the trend of the values. Profitability ratios The profitability ratios are presented in appendix 1. Gross profit margin and net margin show that the profitability of the company improved over the period.Advertising We will write a custom essay sample on Analysis of Financial Performance of Yahoo Inc. specifically for you for only $16.05 $11/page Learn More However, return on assets and return on equity indicates that profitability declined in 2011 and improved in 2013. Finally, asset turnover indicates that the company reported a decline in efficiency over the period. Conclusion During the dot-co m bubble a number of companies reported a significant increase in the value of the company. However, after the bubble burst, the companies reported a significant decline in performance and some companies did not survive the burst. The results above indicate the bubble burst affected the operational performance and efficiency of Yahoo, Inc. However, the company used a number of turnaround strategies such as sale of investments. These strategies resulted in the success of the company after the dot-com bubble burst. Appendix 1 Profitability 2010 2011 2012 Gross profit margin % 58.46 69.85 67.5 Net Margin % 19.47 21.04 79.12 Return on Assets % 8.25 7.06 24.75 Return on Equity % 9.83 8.36 29.12 Asset Turnover 0.42 0.34 0.31 This essay on Analysis of Financial Performance of Yahoo Inc. was written and submitted by user Keith V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Evaluation Of Dark Tourism Tourism Essays

Evaluation Of Dark Tourism Tourism Essays Evaluation Of Dark Tourism Tourism Essay Evaluation Of Dark Tourism Tourism Essay The purpose of this research undertaking is a critical analysis of dark touristry in relation to its application to Ground Zero and the 9/11 Memorial Museum in New York, USA. This thesis will analyze dark touristry, related to Ground Zero and the 9/11 Memorial Museum, shadiness of dark touristry, Ground Zero and the 9/11 Memorial Museum, and schemes of them, so to depth analysis of inside informations of Ground Zero and the 9/11 Memorial Museum. The literature reappraisal shows secondary research and quantitative research, conducted on dark touristry is, the shadiness model of dark touristry and some schemes of Ground Zero and 9/11 Memorial Museum. This indicates analyses construction of the instance survey. Through this thesis, the writer purpose and aims were achieved, and farther suggestions and analysis are provided which could assist Ground Zero and 9/11 Memorial Museum better match their purpose and mission. Chapter 1. Introduction In this subdivision, why Land Zero and the 9/11 Memorial Museum have been chosen as a instance survey are explained. September 11th, 2001 North America suffered a most serious terrorist onslaught by al Al-qaida. The World Trade Center in New York was destroyed and many people died in this onslaught. Nowadays, American and New York authorities decide construct Ground Zero in the site of the World Trade Center and construct the 9/11 Memorial Museum for people to remembers and understand how awful terrorist act is. After the 9/11 onslaughts, there are many people remembered victims through in many ways, and visitant Numberss increased. In recent old ages, the dark touristry has start to develop ( Sharpley and Stone, 2009 ) , and the 9/11 onslaughts shocked the whole universe therefore, Ground Zero as a new edifice and the 9/11 Memorial Museum as the chief memorial topographic point, these are the chief grounds for the writer taking them as a instance survey. These are related to dark touristry. Purpose: To set about critical analysis of dark touristry in relation to its application to Ground Zero and 9/11 Memorial Museum. Aims: To critically measure dark touristry. To analyze Ground Zero and the 9/11 Memorial Museum as memorial sites. To measure touristry direction schemes in relation to equilibrating the negative and positive side of dark touristry associating to touristry at Ground Zero and the 9/11 Memorial Museum. Chapter 2. Literature Reappraisal 2.1 Introduction This portion is composed of research and information into the significance of dark touristry and its assorted sunglassess shadiness, the state of affairs of Ground Zero and 9/11 Memorial Museum, and the schemes used to pull off Ground Zero and memorial museum. 2.2 Evaluation of dark touristry Each touristry merchandise has a complex design, therefore it is non can easy to definite dark touristry as dark or light ( Stone, 2006 ) . In this state of affairs, in order to separate dark touristry, the writer needs a prudent graduated table to reason and analyze the shadiness of dark touristry. Stone ( 2006 ) made a sum-up of the different shadiness of dark touristry. Table 1: shadiness of dark touristry Beginnings: Rock ( 2006 ) : A dark touristry spectrum: sensed merchandise characteristics of dark touristry within a darkest lightest model of supply. Each dark touristry site could be analysed by this model, to specify its shadiness. For Land Zero and the 9/11 Memorial Museum the writer will utilize this tabular array to analyze the shadiness from the definition of dark touristry mentioned above, it is easy to see that dark touristry relates to decease and agony, Stone ( 2006 ) mentioning to Miles ( 2002 ) suggests that the difference between sites of decease and agony and sites associated with decease and agony should be understood. The former is the site at a topographic point where there has been decease and agony, and the latter is a site which is connected to decease and agony. Land Zero was built at the site of the World Trade Center, which was destroyed in 2001 and in which about 3000 people died ( CNN intelligence 2009 ) , Ground Zero corresponds to the sites of decease and agony . On the other manus 9/11 Memorial Museum is non built on the site of the World Trade Center, it merely near to the site and its chief inte nt is to work as a commemoration, so this museum is portion of the sites associated with decease and agony . However, thorough other facet in table 1 and based on the chief theory from Stone ( 2006 ) and Miles ( 2002 ) , the sunglassess of Ground Zero and 9/11 Memorial Museum and impact of dark touristry will be analysed tardily in the Findings subdivision. 2.3 An analysis of Ground Zero. In 09/11/2001, there was an onslaught by terrorists and the World Trade Center was destroyed, New York is presently reconstructing this site which has a new name Land Zero . 9/11 was the deadliest terrorist onslaught in the history of world, and now there is a different attitude to related to this site. On May 1, 2011 President Obama announced that American Navy Seals had killed Osama bin Laden who was the originator of the 9/11 onslaughts. Alter ( 2011 ) points out that when America heard this intelligence they celebrated and reflected on, most of them traveling to the evidences of the White House in Washington and to Ground Zero in New York. In this manner Ground Zero may be a topographic point for Americans to retrieve the people who died on 11th September. Although the World Trade Center was destroyed, but now when the people look at Ground Zero, they will remember the memory of 9/11 and they mourn the dead people. In order to offer a good topographic point to people for memory the authorities is constructing a museum in 2006 and put into usage in 2011 ( 9/11 Memorial Museum ) . As can be seen from this topographic point today, Ground Zero and the 9/11 Memorial museum becomes the chief topographic point to hold a memory of dead people. These information which mentioned above show one of the chief intent of Ground Zero and the 9/11 Memorial Museum is to retrieve victims. In this sense, the provide information help the writer achieve the nonsubjective 2, which is Ground Zero and the 9/11 Memorial Museum are memorial sites in New York. Memory as the chief ground for Land Zero, and in recent old ages, particularly after 9/11 American authorities has been endlessly the implementating rigorous anti- terrorist act steps. Miller ( 2011 ) points that aˆÂ ¦the 9/11 terrorist onslaughts set the phase for the War on Terrorism, in the signifier of subsequent U.S led invasions of Afghanistan and Iraq. In the yesteryear, there have been other terrorist onslaughts on America, but none created such a great influence, in the sense of 9/11 which meant terrorist declared war on worlds, and after this event the American authorities made a strong response to terrorist act, and the rebuilding at the site of the World Trade Center means people do non bow to terrorist act ( Walsh, 2001 ) . In this state of affairs, Ground Zero will be a mark of war on terrorist act. Because of the 9/11 terrorist act onslaughts, the U.S authorities launched a monolithic countermove to terrorist act, and besides affect on the policies and schemes. More inside informations will be analysed in the Findings subsequently. 2.4 Schemes of Ground Zero and 9/11 memorial museum. Sliverstein et al. , ( 2012 ) in their study refer to after the 9/11 the chief meaning and action of the World Trade Center is rebuild and memorial. Land Zero is the new edifice on the site of the World Trade Center and today the chief topographic point to retrieve 9/11 victims is at the 9/11 Memorial Museum. The writer summarises a clip line about the chief actions of America and New York between 2001 to 2011. Table 2: Main schemes of America and New York after the 9/11 This tabular array merely a summarise of the chief schemes and action that authorities used in the past 10 old ages. Through this tabular array could assist the writer clean understand the chief action of American and New York authorities to make after 9/11 terrorist act onslaughts. In the findings, the writer will utilize this tabular array to analysis more item of the authorities do and related to the significants of Ground Zero and 9/11 Memorial Museum to analyses. Except schemes and policies on table 2, the writer will based on Porter s ( 1985 ) generic scheme to do a professional schemes anaysis of Ground Zero and the 9/11 Memorial Museum. There are two ways which suitable for Ground Zero and 9/11 Memorial Museum to accomplish their mission and assist the writer achieve nonsubjective 3: distinction and cost leading. Although the Ground Zero and 9/11 Memorial Museum are not-for-profits doing administrations but their chief intent is do more people understand 9/11 and how atrociou s terrorist act is. In this state of affairs, Ground Zero and the 9/11 Memorial Museum besides needed schemes to develop them. When an administration uses a different scheme, it seeks to offer something alone to its clients that they will appreciate. This can be found in marketing gross revenues or the existent merchandise or service. This scheme normally involves bear downing a premium monetary value to clients to cover the higher production costs and added-value characteristic. If a administration uses the cost leading scheme so it aims to be the lowest-cost manufacturer in the industry to which it belongs. This scheme is normally employed by a big concern that produces a criterion with small distinction. It will offer price reductions on the merchandises to farther addition net incomes and market portion ( Porter, 2004 ) . The footing of above-average public presentation within an industry is sustainable competitory advantage. A cost leading attack means a steadfast sets out to go the low cost manufacturer in its industry. Note that a cost leader must accomplish para or at least propinquity on the bases of distinction, even though it relies on cost leading for its competitory advantage, if more than one company purpose for cost leading, normally this is black, it is frequently achieved by economic systems of graduated table. In this instance survey, the Land Zero and 9/11 Memorial Museum are free for tourers, although some other museum besides feel free but the Ground Zero and 9/11 Memorial Museum attempt to add more value on their merchandises. In the museum, the administration offers more utile value and information to clients ( 9/11 Memorial Museum Organisation ) more service inside informations will be analysed in the Findingss. The distinction attack means that a house seeks to be alone in its industry along some dimensions that are widely valued by purchasers ( Porter 2004 ) . A discriminator can non disregard its cost place. In all countries that do non impact its distinction, it should seek to diminish the cost ; in the distinction country, the costs should at least be lower than the monetary value premium it receives from the purchasers. The countries of distinction can be merchandise, distribution, gross revenues, selling, service and image. In this paper, because of Ground Zero and 9/11 Memorial Museum are free for clients, therefore the cost of merchandises in non gong to be the centre of analysis in this paper. How are Ground Zero and 9/11 Memorial Museum different? Based on Donofrio ( 2010 ) and Nevins ( 2005 ) refer that 9/11 is the most serious and atrocious terrorist onslaught in the history of world, and caused a really serious impact on worlds, particularly households. In this regard, Ground Z ero as the site of this terribel incident it has a particular significance, but besides it is the most direct topographic point for people to hold a commemoration for 9/11. For 9/11 Memorial Museum, today this site has become one of the most of import topographic points for people to retrieve 9/11. Because the topographic point of Land Zero is crowded by traffic, if excessively many people go at that place to for recollection it will impact on traffic, so the authorities built a museum near by the site of the World Trade Center. For the grounds mentioned above, the Land Zero and 9/11 Memorial Museum are different from other museum and dark touristry sites. Differentiation scheme is suited for them to supply a high degree of merchandises and services. In the findings the writer will do more analysis about these two schemes. 2.5 Decision This chapter makes a summarised rating of dark touristry, the writer pays more attending on the shadiness of Ground Zero and the 9/11 Memorial Museum, this is in order to understand the nature of dark touristry, and the other portion assess the impact of dark touristry will be analysed in the Findingss. Because the writer considered understanding nature of the dark touristry could assist author to better analysis. Dark touristry is a whole industry, in this paper the writer chose Ground Zero and 9/11 Memorial Museum as instance survey, so in this portion writer besides give some short rating of Ground Zero and 9/11 Memorial Museum, a simple analysis the shadiness of Ground Zero and 9/11 Memorial Museum, and what their mean, it gives out a brief sum-up of them. The portion of 2.2 3 the writer based on the features of Ground Zero and 9/11 Memorial Museum point out two suited schemes for them to develop, accomplish their mission and seek to offer a high degree of service and informatio n to tourers. In portion 2.2 of literature reappraisal, the writer gives out an overall model and construction of the whole paper, and expounded which different aspects the writer considered and analysed to accomplish the purpose of this paper based on other writers theories which author researched through secondary research and qualitative research. Chapter Three: Methodology 3.1 Introduction There are many different attack and methods to roll up informations and information in order to accomplish the ultimate end and work out the research inquiry. This chapter mentions how and why the research informations were collected, and besides advantages and disadvantages of the chosen methods and how to rectify the disadvantage are presented. The information collected are dependable, believable, and reliable. Steward and Kamins ( 1993 ) point out that the chief research methods could be divided into primary research, secondary research, qualitative research and quantitative research. As the writer determined the overall usage of secondary research was chosen in this undertaking to accomplish the purpose, so methodological analysis will supply sufficient justification to explicate why secondary research was selected. Thoms ( 2009 ) points out that successful research should include the undermentioned elements: intent, inquiry, attack, and method. Hart ( 2007. p28 ) argues that the process for explicating a method is a system of methods and regulations to be collected and analysis of informations and information. In the undermentioned paragraph the writer will follow Thoms ( 2009 ) and Hart s ( 2007 ) elements to show the methodological analysis and analyse why secondary research was chosen to roll up the informations and how to analyze the information. 3.2 The Research Procedure To find the pick of attack in the research procedure, the writer will utilize the undermentioned Research Process Onion theoretical account , introduced by Saunders et Al. ( 2003 ) is used. The research procedure onion allows the research worker to place the many different beds in the research procedure and to extinguish or place the most suited procedure. The research procedure onion consists of the undermentioned five different beds: The theoretical account is used by get downing from measure one, the outer bed, which illustrates research doctrine, and skining off the beds when different standards have been set until making the terminal, which introduces the possible informations aggregation methods. Once the last measure has been reached, the parametric quantities of the research have been established. 3.3 Type of research The first phase of the research onion is called research doctrine. Saunders et Al ( 2003, p. 83 ) argue that the research doctrine depends on aˆÂ ¦the manner that you think about the development of the cognition. There are four chief doctrines that are used to near the research: rationalist, interpretative, pragmatism, and phenomenology. There are two characteristics of positivism doctrine, they are belief that the natural and the societal scientific disciplines could assist the writer achieve the purpose through the aggregation of informations and information and to explicate, so offer an external world informations support and explicate the points ( Bryman 2001 ) . On the other manus, the interpretivistic doctrine asserts that the premises of both doctrines are indefensible ; particularly in instances where the aims of survey are influenced by many factors, and are highly hard to insulate and command in experimental research lab scenes ( Hirschheim and Klein 1994 ) . The realistic doctrine portions two characteristics with a positivism doctrine: a belief that the natural and the societal scientific disciplines should use the same sorts of attack to the aggregation of informations and to account, and a committedness to the position that there is an external world to which scientists direct their attending ( Bryman 2 001 ) . The first three are non appropriate to this survey as the rationalist paradigm requires chiefly quantitative informations and uses big samples ; interpretative paradigm is more concerned with bring forthing theories and pragmatism investigates relationship between two variables. The latter 1 has been used for this survey as it was the most suited for this type of research. The phenomenological attack can be applied to a individual instance, which is appropriate to this research survey as the research worker used one Land Zero and the 9/11 Memorial Museum as a instance survey for probe. The usage of phenomenology in the scenario so was to look into what presented itself that is the tourer attractive force, its installations and public presentation and so research behind the scenes and inquiry how the touristry operators sell themselves and of any particular techniques which are used to make this. This is summarized by Mariampolski ( 2001 ) : Harmonizing to phenomenology, the intent of the human scientific disciplines which presumptively includes market research is to prise beneath the surface to expose these classs and wonts of head that form out perceptual experiences. This research survey lends itself to a realistic attack, where the writer recognises that countries such as strategy and visitors attitudes can non be measured and studied in the same manner physical procedure can. Alternatively, the writer wants to detect the mechanisms that brought Ground Zero and the 9/11 Memorial Museum prosper and where possible, will seek to mensurate the theory applied within the survey. The being of viing, or even accounts is one of the characteristics of realist research. ( Fisher, 2004. P 16 ) 3.4 Research schemes and attack The research aims were to look into the cardinal prosodies as indexs for success ; this involved conducting secondary research by analyzing informations and studies. Based on the aims, it can be said that this research is an explanatory survey. Harmonizing to Robson ( 1993 ) , this is a type of find is: What is go oning ; to seek new penetrations ; to inquire inquiries and to measure phenomena in a new visible radiation. Exploratory surveies are about detecting new information and bring forthing thoughts and hypotheses. The research worker explored the factors that contribute to Ground Zero and the 9/11 Memorial Museum, and how these topographic points deriving a competitory advantage as these were unknown prior to carry oning the survey. The attack to the survey involved a combination of inductive and deductive attacks, inductive because the research worker collected informations and so analysed it to pull decisions and offer theories ; deductive because the research worker studied old research and grounds through the literature reappraisal and so compared it to findings to see how they corresponded or contrasted with each other. The strength of inductive statements is frequently weaker than tax write-offs. Tax write-offs are certainties but inductive decisions are chances ( Fisher, 2004. P 76 ) These diverse methods country peculiarly suited for the research as it requires different analysis and allows for more research to be conducted and analysed. Some qualitative informations were used for secondary research, affecting analyzing statistic at figures which relates to the three aims in happening out the indexs of success. Once this information was analysed decisions were offered to how Ground Zero and the 9/11 Memorial Museum additions a competitory advantage. 3.5 Research pick The survey will profit from the usage of current secondary information to do clear many of the contradictory findings throughout assorted writers work, hence, a report-based attack to data aggregation was adopted, by analyzing the one-year studies and studies conducted. In the undermentioned subdivision the writer will analyes why secondary research was chosen. Gene ( 1976 ) points out that secondary research is a manner to reanalyse informations to reply the inquiry, to accomplish the intent, or use old informations to reply a new inquiry. Therefore, secondary research is through books, diaries, web sites, or other research workers findings were used to roll up informations and stuff. For primary research and secondary research each have their ain advantages, for primary research, Steward and Kamins ( 1993 ) indicate that primary research have the undermentioned advantages. The first is primary research which could let the research worker collect the informations they want and report it in a good manner to back up the research worker. The 2nd is primary research enables the writer to better appreciation and command how the information is collected. The last is the manner to assist companies who under take primary research to maintain information hidden from the rivals and perchance offer an information advantage to these companies. Primary research has some lacks but for the writer, the undertaking s research will utilize the secondary research. The writer will first point out is to the advantages of secondary research. Steward and Kamins ( 1993 ) besides given some advantages of secondary research. The biggest advantage of secondary research is salvaging clip and cost, because secondary research allows the writer to utilize of secondary informations to back up a point of position and this will be easier, and sometimes secondary research could supply a higher quality of informations than from a new research, like primary research. If the writer wants to obtain some information about suggestions for job planning, research hypotheses and research methods, secondary research could supply these extra advantages. In add-on, secondary research besides helps research workers to clear up the issue they want to analyze, and old primary research can assist clear up the focal point of the survey. Although there are some lacks with secondary research, Bryman and Bell ( 2007, p.334 ) point out the restriction of secondary research as the undermentioned three: 1. Lack of informations associating to the research. 2. The information that are collected are complex ; some of these informations have a big figure of respondents and variables. 3. The quality of informations is non governable. 3.6. Construction of the research For this thesis, a batch of informations were obtained from mentions beginning such as books, diaries, studies, and webs. Most books which author found were in university library. Not merely books, but besides a big figure of diaries, magazines, E bookwere used. For secondary research, the writer besides included information from found web sites. The web of all the information from the New York authorities web sites, local authorities web sites, other studies, and Emerald, in these informations besides include information from E books, these can guarantee the information s genuineness, dependability, truth and credibleness. Real informations are better to back up this thesis, and do this thesis more believable and do up defect of secondary research. Harmonizing to the purpose and aims, there is much information and information to back up this thesis, nevertheless, many of these informations beginnings are non irrelevant. For this ground, the writer will see many facets of this thesis to take the relevant, believable, accurate information, the writer will besides see the quality of informations, twelvemonth of information, and when it was published. 3.7 Assessment conventional Rudestam and Newton ( 2001, p. 60 ) argue that you need to maintain a position, and do an rating of the advantages of this survey, at the same clip do a comparative survey with same or similar jobs. The intent of the appraisal diagram is to guarantee that informations aggregation is believable, dependable, effectual and could be used for this survey. 1. Survey of major issues: Analysis of what are the chief issues to be investigated and definition of the construct of the writer s work, allows comparing of similar surveies. 2. Hypothesiss To ask and measure what hypotheses has been stated and whether the theoretical model is narrowed or broadened 3.The appropriate informations for the survey To oppugn whether the collected informations are appropriate and how they have influenced consequences and findings. 3.8 Decision This chapter explains why the writer would take secondary research to roll up and measure informations. Meanwhile, the writer besides cognizant of the restriction of secondary research, hence, the writer would analysis more information and theories to back up this survey. In this portion, the construction will be illustrated that how the writer collect information, how to choose suited, right and accurate information. Chapter 4 Findingss 4.1 Evaluation of Dark Tourism. Part 4.1 will present the state of affairs of dark touristry and supply a depth analysis of dark touristry in order for the reader to derive an overall construct of dark touristry, and the inside informations of Ground Zero and 9/11 Memorial Museum will be given in portion 4.2. This paper uses Ground Zero and the 9/11 Memorial Museum for the instance survey. The museum is a sort of exhibition demoing images, voices, and experiences, hence, this portion critically examines the value that modern-day and controversial exhibitions techniques play in the visitant experience at sites of historical significance. Harmonizing to Lennon ( 2000 ) , dark touristry is a sort of touristry products that signify a cardinal displacement in the manner in which decease, catastrophe and atrociousness are being handled. Sharpley and Stone ( 2011 ) besides indicate out that dark touristry includes travel to sites about deceases, catastrophes and atrociousnesss. It can be easy to understand the definition of dark touristry ( besides known as black touristry or grief touristry ) as a sort of touristry merchandise, intending a topographic point that people visit in memory of decease, catastrophe, agony, force or atrociousness. One emerging country of particular involvement has been identified by Lennon et Al. ( 2000 ) as dark touristry. This type of touristry involves visits to dark sites such as battlefields, scenes of hideous offenses or Acts of the Apostless of race murder, for illustration concentration cantonments. Dark touristry remains a little niche market, driven by a broad assortment of visitant motives such as bereavement, recollection, instruction, ghastly wonder or even amusement, depending on the societal, cultural and political context ( Stone, 2006 ) . In this survey, the writer takes a impersonal stance on this issue. There are both positive and negative facets in modern-day exhibition techniques. Consequently, a peculiarly complex issue revolves around the ingestion of dark touristry. Peoples normally visit such dark sites for affectional and controversial thoughts. Person, within modern-day society, visits such topographic points out of regard and recollection. Person could obtain a se cret pleasance in staring on the macabre. While, some people contemplate their ain mortality at such attractive forces and exhibitions ( Stone, 2006 ) . Presents, visitants are no longer satisfied to droop on the beach or gather around the hotel saloon with other tourers. The increasing attending paid to the phenomenon of dark touristry may arguably be diagnostic of the tendency within academic circles to place and label specific signifiers of touristry, or to subdivide touristry into niche merchandises and markets ( Novelli, 2005 ) . Visiting Nazi decease cantonments in eastern Europe as a vacation itinerary, basking household field daies on the battlegrounds in northern France, buying keepsakes at Ground Zero and leting schoolchildren to stare upon tools of anguish at the London Dungeon, are all illustrations of the macabre exhibition. Consequently, the term dark touristry has been bit by bit come ining the populace, such as academic and media discourse. By definition, dark touristry mean the visits, knowing or otherwise, to purposeful / non-purposeful sites which offer a presentation of decease or agony ( Stone, 2005 ) . Similarly, Tarlow ( 2005 ) identifies dark touristry as trials to topographic points where calamities or historic deceases have occurred and that continue to impact on people`s lives. Dark touristry sites can be divided into several classs and can be defined in footings of site construction and tourer experience characteristics. The usual type of site is interpretative and historical, whether it is located at the primary scene of an atrociousness or at a geographically unrelated topographic point. Often taking on the signifier of a museum, such topographic points exhibit a narrative and an event-based position of force, taking the tourers through the history and inside informations of a peculiar calamity. An in-context technique, ( Kirshenblatt-Gimblett, 1998 ) to contextualise via labelling and account, characterises such shows and works to show force as interpretable and cognitive through instruction and information. 4.1-1 Positive affects of dark touristry Tung and Ritchie ( 2011 ) states that touristry is a manner for people seek the experiences and open a manner to soaking up of those experiences. Peoples cod experiences through travel, travel different topographic point, run into different people and civilization and experiment different life manner. Understand universe could assist us understand ourselves and develop ourselves ( Lanterman 2007 referred to Boniface 1998 ) . Although people can larn many things from school, but experiences of life should experiment by people themselves, touristry provides a manner to us to larn. In ancient clip, Marco Polo traveled to Asia from Europe, when he backed to his state, he brought many progress engineering to his state and made European experiment a batch of new things which they neer saw before. Today, with developing of dark touristry, there are many new things for tourers to see enrich themselves. With the grade of substructure and normalcy that surround the supply of dark touristry, even on changing graduated tables ( Stone and Sharpley, 2009 ) , the progressively socially acceptable regard on decease and its reconceptualisation either for amusement, instruction or memorial intent offers both the person and corporate ego a practical confrontational mechanism to get down the procedure of neutralizing the impact of mortality. The educational significance of dark touristry. Sharpley et Al. ( 2010 ) pr

The three works, Blakes London , Arnolds Dover Beach (1867) and Joyces Essay

The three works, Blakes London , Arnolds Dover Beach (1867) and Joyces Araby - Essay Example But with the onset of Araby, Joyce launches the consciousness of a boy and his artistic doom, which will become yet more pronounced with the concept pf "paralysis" that he ultimately voices in "A portrait of the Artist as a Young Man". London, by Blake is decadent with a Baudelaire-ian "Fleur Du Mal" backstreet experience. London, by Blake is littered with poverty and the cheap glitters of lustful night, which spreads through the nightmarish experiences of Dover Beach where ignorant armies fight at night. The only this that is of value is "truth". Joyce challenges this truth that for the boy becomes a disillusioned journey into sexuality and the bazaar named Araby. In an Eliot-ish trance he climbs to the upper floor of his room and whispers the name of his beloved in an ecstatic symphony, until he is able to rise beyond the ashes and the cesspool squalor of the city. All the poems describe a different waste land and in vain search for a remedy. While Blake, we find a London that is "chartered" and chequered with misfortune, plague, curses and a lyricism that can empathize with the masses. London is full of cries, sighs and darkness.

Essay on The Reconstruction Example | Topics and Well Written Essays - 750 words

On The Reconstruction - Essay Example According to Foner (2012), the main aim of reconstruction after the civil war was to unite the people of American as one so that they could view themselves as a nation united together to bring about change and development in the American state. In this regard, there was the adoption of the 13 amendment in America which brought an end to slavery and all the people of America were protected under the law. The blacks were given the right to participate in the voting process and they could also be elected in the governments’ seats. This was as a result of the enactment of the civil rights act. The blacks in the southern states were also represented in drafting of the new constitution that gave them access to governmental institutions. Racial equality was one of the ways proposed by the congress to bring about democracy in the south. For the first time in the history of America, there was racial integration of both races in the congress. For instance, the blacks from the city of Al bama got the opportunity of occupying seats in the congress this was an attempt to bring about the interracial democracy. However Lincoln idea was criticized by majority of the whites from the beginning of reconstruction whose main agenda was to rule out the domination of the blacks in government. In this case, the whites formed their own organizations as a way of ruling out the blacks’ representation and participation in congress. Slavery in America meant that the African-Americans were cut off from their family ties but with the emergence of reconstruction they had the opportunity to interact freely with their families and they were also given the right to access educational institutions and churches which were majorly dominated by the whites. The introduction of reconstruction was in this case to ensure that the blacks enjoyed their rights the same way as the whites (Foner, 2012). In attempt to reconstruct the southern states, the whites posed a big challenge to the federa l government. Among the challenges experienced during the process of reconstruction involved lack of cooperation from the whites in the south. It was observed that some of the officials elected in the governmental positions were not competent and so they could not deliver their services effectively. However the whites tried to intimidate the blacks and influenced them to continue working for them. With the Lincoln success in reconstruction, his successor Johnson did not embrace his idea. In this case, the federal land was returned back to the owners forcing the blacks to surrender the land they had previously obtained. Johnson view on reconstruction was that the blacks had no role to play in government. He took keen interest on the whites and this made him to appoint them to governmental positions (Foner, 2012). A period of 1886 saw the introduction of laws and implementation of policies to moderate Andrew policies. Among the bills that were introduced in the house was the civil bil l which gave the right of all American citizens to take part in elections this was regardless of race. This bill did not specify whether the blacks were given the mandate to vote. This created a lot of debates between the congress and president Johnson as he was seen abusing the office and so a called for his removal through a vote of no confidence

Project on Haleeb Milk Essay Example for Free

Project on Haleeb Milk Essay Dairy Queen Milk is a product of Haleeb Foods. Haleeb Foods is a largest company in Pakistan’s dairy industry. Haleeb Foods is one of the organization competing in the UHT Milk industry. There is a big room for development in dairy industry in Pakistan. UHT milk although costly but people know about the milk importance and its quality. Now, there are many products are available in the market regarding UHT milk but Haleeb found that there is a gap between upper class and lower class, so, Haleeb decided to introduce lower price milk with best quality and UHT treated milk for those whom can not afford high price milk. Dairy Queen is Haleeb another standardized and homogenized pure UHT Milk with 3. 5% fat and 8. 9% solid non fats. At an affordable price it has won the hearts of consumers everywhere. It is available in 6-layered Tetra Pak Fino Packaging, introduced for the first time in Pakistan and has 2 months shelf life. Government of Pakistan is now focusing on dairy industry. RD department of Haleeb Foods is continuous watching the market trend and the development in dairy industry. Strategy of the dairy queen is to provide UHT milk for those whom cannot afford high price milk and capture the share of the market. Dairy queen milk has no competitor in terms of actual condition of the packaging and price. So, we can say that there is no strategic group of dairy queen milk. It is unique product available in the market with its low price positioning. Government polices makes it easy to enter in this market but technology, availability of raw milk, and process makes it difficult for the up coming companies in this industry. Although, middle and lower class is the target market of the dairy queen but its quality and packaging attract the upper class as well. UHT treated milk is dependent on the production of the healthy animals and availability of raw milk. As the competition is concerned, there are many companies in the particular industry and they are competing with each other with price, positioning, packaging and availability. This is time of advertising because when customer knows about your product then he will be welling to purchase that product. Haleeb Foods Limited has hired Red Communication Arts as their new advertising agency which will be handling the following accounts: 1. BEVERAGES: Haleeb Good Day, Haleeb Funday, Tropico, Tropico Nectar, Candia, Candy Up, Haleeb Labban 2. Corporate account. Now, mostly companies are using these tools to promote their products and image as well. Total share of packed milk is 4% and 96% is for loss milk. Turnover of Haleeb is 9. 2 billon. Haleeb Rashmi is also providing profit to the company because this is low cost product and it has its own packaging. It’s daily sale is 11000 litter per day. As market share is concern, Haleeb got 44% last year, Nestle 43%, Good Milk 4. 5% and Norpur 10% last year. So, Competitor of Haleeb is Nestle because there nick to nick competition. Nestle has long rang product line as compare to Haleeb. When we talk about the gaps there is a gap in the implementation gap in strategies. Availability gape and awareness gape is still there and now company is going to eliminate these gapes. As we know that industry growth rate is 25% in the dairy industry. Now, the company’s focus is on the gross profit and company is doing the things to increase the gross profit. The cities which are very important in terms of sale share are Multan, Sahiwal, Fasil Abad, Gujranwala, and Rawalpindi. These cities are providing 60% to 70% sales of Haleeb. There are some problem from the customer side and distributor side. Dairy Queen has fino packaging and its shape is not convenient for the customer. It has three lair packaging so, leakage problem is from the distributor side. Now, the best strategy is penetration in maximum household and increase the awareness of the brand. This will be possible through activities and promotions. Tactical advertising will be best for the promotional activities of the Dairy Queen. ENVIRONMENT OF DAIRY INDUSTRY INTRODUCTION Dairy farming is an agro-based activity, buffaloes and cows can be raised for milk production in an organized manner for commercial purpose. For this project, animals can be purchased from the animal markets or breeders in Sahiwal, Sheikhupura, Faisalabad. More than 70 percent farmers hold less than 5 acres of land. Dairy farming may prove a profitable business for small landholders. They can also grow fodder on their land to feed dairy animals, without disturbing the main crop. Dairy farming is one of the best projects if professionally done on small land holdings. The return of the land used for feeding animals is higher as compared to land used for traditional cropping. The economical size of the herd is 50 animals, which will grow into 180 animals within a few years. Cows are also proposed in the herd, as they are high yields and efficient converters of feed into milk. This herd would consist of 75 percent buffaloes and 25 percent cows. A cow, on average, yields 14 litters milk a day over a lactation period of 305 days whereas the buffalo, on an average, yields 10 litters a day over a lactation period of 280 days. Pakistan is the fifth largest milk producer in the world. Milk production is 28 million tonnes from 125 million heads. Milk is used for drinking, tea, desi ghee, yogurt and butter making. Milk is also used to make Khoya and different types of sweets. Milk processing companies use milk as a raw material to formulate different types of milk for example pasteurized milk, UHT milk, condensed milk, skimmed milk, milk powder, etc. Different value added products like yogurt, ice cream, butter and cheese are also produced from the raw milk. The daily consumption of milk in Lahore is 2 to 3 million litters and that of Karachi is 4 million litters. The demand for processed milk has increased its share in quality conscious consumers. During the last two decades, processed milk has achieved 4 percent share in the milk market of Lahore, which is growing to about 4. 5 percent per annum. Therefore, metropolitan cities are the major markets for the sale of milk. With the every passing day, dairy products are becoming costlier because live stock farming has not scientifically grown with the increase in population and also it did not match with the pace of urbanization. Recently, milk prices in Karachi increased without any reason. In a short time of two years, milk prices have gone up from Rs 20 per liter to Rs 25, showing a 25 percent increase. Moreover, meat prices have also risen to about 25 percent in the last six months. In such a situation, the only way to control prices is to develop the dairy industry on scientific lines, which will not only provide meat and milk in abundant quantities to the domestic consumers but extra quantities can also be exported. In spite of having a large population of livestock, the country is spending some $40 million annually on the import of formula milk only, which is the highest amount spent by any country in the world on this particular commodity. Currently, there are some 160 varieties of infant formula milk available in the markets. â€Å"The milk processing companies have reduced supply of their tetra pack milk products in the domestic market for last couple of weeks in an apparent bid to increase the prices of processed milk on the pretext of short supply. According to market sources, milk-processing companies working in formal sector including Nestle, Haleeb, Dairy Queen, Pakola, Olper, and Good Milk had increased prices of their milk products on September 15, 2005 from Rs34 per litter to Rs35 per kg. Later on, these companies raised processed milk rates on February 6, 2006 from Rs35 to Rs36 per litter in retail market. â€Å"It was the second consecutive upward revision in prices by these companies in a short span of four months,† General Secretary Karachi Retail Grocers’ Group Fareed Qureshi told The News. â€Å"There is no autonomous authority or effective institution in the country to protect rights of consumers and to check frequent and unjustified price hike of different commodities. Neither Monopoly Control Authority (MCA) now renamed as Competition Authority nor local governments took stringent measures against hoarders, adulterators and profiteers to safeguard the interest of consumers,† a consumer said. Some three months back fresh milk sellers increased prices from Rs28 per litters to Rs30 per litter at retail and Rs26 to Rs28 per litter at wholesale level despite repeated warnings by the City District Government Karachi (CDGK), who fixed official rates of fresh milk at Rs26 at wholesale and Rs28 per litter at retail. A market source said in the past whenever these companies increased prices of their products they curtailed their supplies as a first step and then increased prices. Though Pakistan is the fifth largest milk producer in the world producing around 28 billion litres of milk annually, it is still importing milk powder and condensed milk. Out of total production only 5 percent milk is processed on hygienic lines whereas shelf life of the remaining 95 percent un-processed milk is very short and due to unavailability of proper storage facilities most of milk produced goes waste. Government has allocated around Rs230 million for development of dairy industry in fiscal budget 2006-07. The sector has been allowed duty free import of dairy and livestock-related machinery and equipment (not manufactured locally). Moreover dairy sector has been exempted from sales tax besides of withholding tax. In order to reduce the cost of packaging of dairy products, the duty on imports of raw materials and intermediary goods used in the manufacture of packaging material has been reduced to 5 percent. † DAIRY INDUSTRY ISSUES â€Å"LAHORE: Experts and representatives of leading players from private sector addressed various issues pertaining to dairy industry at a seminar on Dairy Farming for Profit here on Monday. The seminar was organized by the Pakistan Dairy Development Company, commonly known as Dairy Pakistan and Pakistan Initiative for Strategy Development and Competitiveness (PISDAC), a project for private sector development in Pakistan, funded by USAID. Speaking on the occasion, Anthony Christiansen, the CEO of Dairy Pakistan, said that Pakistan is the third largest producer of milk in the world with a total production of 32 billion liters of milk a year. This makes its value even higher than the combined value for wheat and cotton. To boost this vital sector, he added, a number of initiatives are underway, including milk collection and chilling projects, Joint Milk Collection Pilot Projects, research and capacity building and many more. He further said, We are also working on safety standards, dairy sector research work and strategy development by evaluating the significance of the sector in terms of contribution to GDP, employment and importance to serve as a vehicle to alleviate poverty especially among the rural population. He informed the audience that these initiatives were being taken in line with the recommendations of a Strategy Working Group (SWG), which was constituted by Federal Minister for Industries, Production and Special Initiatives, Jahangir Khan Tareen, to develop Diary Sector Development Strategy. Faisal Farooq, Chairman Dairy Pakistan, highlighting various milk-marketing options, said that to improve the dairy sector, we are emphasising on close coordination with key stakeholders across the dairy value chain as well as with partners from educational institutions, government and private sector. The Head of Agriculture Wing, Bank of Punjab, Moazzam Maneka briefed the participants on the financing tools and options available for the dairy and agriculture sector. The dairy farming experts and representatives of many leading players from private sectors also spoke on the occasion and discussed at length the issues related to the dairy industry including, milk marketing options and potential for dairy farming on a larger scale. Dr M Ashraf from Nestle Pakistan enlightened the audience on issues relating to animal health, farm layouts and shed designs and other speakers emphasised that dairy farming could be very profitable if full attention was paid to important factors such as employment of skilled farm management, high quality feed and breeding cows with high production capabilities. The seminar ended at a positive note with high hopes for the development and growth of the Pakistan’s dairy sector. † INDUSTRY DEFINITION BROAD DEFINITION When we look into milk industry as a broad definition, this industry operates in a fashion where raw milk is distributed in two main streams. ? Open ? Packaged This open milk is further distributed and transferred to different areas, which include the same area of production, households, urban and rural areas. Packaged milk is further processed through different types of processing techniques to produce different categories of packaged milk that will be categorized and defined in our narrow definition of milk industry. NARROW DEFINITION. Focusing towards our main industry and closing down our definition more narrow, we see that packaged milk being broken down to different categories starting from UHT milk, pasteurized milk, poly-pack milk, bottled milk, etc. Therefore, the industry which we have taken in narrow definition is packed UHT milk. UHT means Ultra Heat Treatment. In this process the milk passes through 140 degree centigrade in 3 seconds and then immediately cooled to 20 degree centigrade in the next 5 seconds, which in turn kills all the bacteria. This is the most sophisticated and advanced process in the world. At Haleeb Foods Limited we use the indirect method of UHT meaning that milk is heated by steam passing through stainless steel pipes outside milk. All other brands in Pakistan use the direct method of heating that is by injecting steam in the milk, this adds water content in the milk, where as indirect heating in fact evaporates water from the milk. PRODUCT COMPONENT MODEL CORE The core product or benefit is milk associating energy and health for all ages of people, men and women. BASIC Basic product is something that is sterilized and pure to use, so we can say that UHT treated milk is a basic form of our core product. As its containing the factor of purity and safe ingredients with preserved milk quality and features. AUGMENTED UHT milk is now coming with different flavors for the kids, then it has also been augmented through different packaging that are being used by different companies, trying to get potential out of UHT milk market. POTENTIAL MARKET UHT treated milk can be given with some extra hygienic ingredients such as nuts and other energetic ingredients to make it more hygienic and healthy to use product. FLOW OF MILK CHANNELS HALEEB FOODS COMPANY PROFILE. Building an excellent reputation over the years, Haleeb Foods continues to be at the forefront of product and packaging innovation. By the grace of God, it has achieved market leadership in several food categories with a very strong portfolio, consisting of leading national and international brands – Haleeb, Candia, Dairy Queen, Tea Max, Skimz, Tropico and Good Day. Apart from its extensive nationwide distribution networks, Haleeb Foods is also serving several export markets including South Korea, Bangladesh, Afghanistan and the Central Asian states. Haleeb Foods has the distinction of being the first company in Pakistan to use Tetra Pak’s novel packaging formats, Tetra Brick Aspetic (TBA) and Tetra Fino Aseptic (TFA). Haleeb Foods has also introduced a number of unique products previously unknown to the Pakistani market, like Haleeb Labban, delicious traditional lassi (buttermilk) prepared with pure thick milk and yogurt, Candia Tea Max, cardamom flavored tea whitener, Candia milk, packed in distinctive food grade plastic bottle, and Haleeb Good Day, 100% pure and natural fruit juice, free of added sugar, artificial flavors and preservatives. All this and more makes Haleeb Foods Pakistan’s number 1 and fastest growing packaged food company. As of fiscal 2005, its annual turnover is Rs. 7. 2 billion. INTERNATIONAL CERTIFICATIONS Haleeb Foods’ products are made with great care, and marked with our quality seal of recognition. We are the only dairy company in Pakistan that undertakes 21 rigorous quality control tests on every portion of the milk collected by our teams. These internationally recognized tests are used to check for: a) adulteration, b) microbiological contamination and c) adequacy of nutritional contents. All processes, from preparation to quality assurance to packaging, are undertaken employing state-of-the-art technology and equipment. Therefore, we take great pride in the fact that Haleeb Foods is the only food company in Pakistan that has the following international certifications of quality and prestige: HACCP (in process controls for safer products) ISO 9002 (better quality for greater customer satisfaction) ISO 14000 (environment-friendly operations) COMPANY’S MISSION STATEMENT. Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders value COMPANY’S VISON STATEMENT Most Innovative and fastest growing food company offering products enjoyed in every home every day COMPANY’S VALUES ? Enterprise ? Empowerment ? Accountability ? Trust ? Teamwork PRODUCT LINE DAIRY PRODUCTS HALEEB BUTTER Haleeb Butter is the best natural source of Vitamins A D for everyone, and by far the ideal way of starting yet another busy day. It is rich in its taste and revitalizes your energy for a long tiresome day. Shipping Units ? 20g pack: 300 packs/carton ? 50g pack: 120 packs/carton ? 100g pack: 60 packs/carton ? 200g pack: 30 packs/carton ? 1000g pack: 1 pack/carton HALEEB ASLI DESI GHEE Haleeb Asli Desi Ghee is obtained from pure milk through the traditional procedure of heating butter slowly. Haleeb Asli Desi Ghee is free from all artificial ingredients, it has pure and natural taste and is nutritionally preserved. Shipping Units ? 0. 5 kg pouch: 10 packs/carton ? 1 kg pouch: 5 packs/carton? 1 kg tin: 6 tins/carton ? 5 kg tin: 2 tins/carton ? 16 kg tin: 1 tin/carton HALEEB CREAM The premium cream processed hygienically from pure fresh milk, Haleeb Cream is luxuriously rich in its thickness and nutritional value. It promises the richest assortment of tempting toppings, delicious desserts and creamiest coffee with its unique taste, also great for eating with bread etc. Packed in 6-layered Tetra Pack Brick Aseptic packaging. 6 months shelf life. Shipping Units ? 250 ml: 27 packs/shrink-wrapped tray ? 65 ml mini pack: 24 packs/dispenser ? 6 dispensers/carton HALEEB YOGURT. Haleeb Plain Yogurt meets the highest quality standards and gives consumers unmatched quality, freshness and taste with every spoonful. Offered in 450g, 200g and 900g packing, with a freshness seal that keeps the product attributes fresh throughout its life. Shipping Units ? Plain Yogurt 450 gm: 12 Units/Tray ? Plain Yogurt 200 gm: 24 Units/Tray ? Raita 250 gm: 24 Units/Tray HALEEB TEA MAX In tune with the Haleeb Foods tradition of providing consumers high quality and value added products, Haleeb Tea Max is the ideal choice for all tea and coffee lovers. Tea Max is special milk that provides a rich taste in your beverage. It is also available in the unique and delicious cardamom flavor, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 200 ml (plain) pack: 27 packs/carton ? 200 ml (cardamom) pack: 27 packs/carton HALEEB CREAM (with honey) Haleeb Cream with Honey is an exclusive treat: delicious thick cream fortified with the goodness of pure honey, making a tempting spread on bread. Enjoy it anytime and exude energy and freshness whole day long. It is packed in a 6-layered Tetra Pak Brick Aseptic packaging. Shipping Units ? 65 ml mini pack: 24 packs/dispenser ? 200 ml: 24 packs/tray. UHT MILK HALEEB MILK Consumers everywhere know that only Haleeb Milk makes the best tea ever because of its thickness. Haleeb is pasteurized, homogenized, and standardized pure UHT milk of the highest standard with 3. 5% fats and 8. 9% solid non fats. It is Haleeb Foods premier brand, and the choice of quality-conscious consumers who only go for the best. Packed in easy to open, 6-layered Tetra Pak Brick Aseptic packaging, it comes with a 3 months shelf life. Shipping Units ? 1000 ml: 12 packs/carton ? 500 ml: 12 packs/shrink-wrapped tray ? 250 ml: 27 packs/shrink-wrapped tray. DAIRY QUEEN Dairy Queen is Haleeb another standardized and homogenized pure UHT Milk with 3. 5% fat and 8. 9% solid non fats. At an affordable price it has won the hearts of consumers everywhere. It is available in 6-layered Tetra Pak Fino Packaging, introduced for the first time in Pakistan and has 2 months shelf life. Shipping Units ? 250 ml: 24 pouches per carton ? 500 ml: 16 pouches per carton ? 1000 ml: 9 pouches per carton CANDIA Candia is Europes Number One selling milk. Haleeb Foods Limited and Candia of France have joined hands to bring you the highest quality milk. Candia is pasteurized, homogenized, standardized, double sterilized milk. This not only ensures the highest quality, but also the best taste ever. For the first time in Pakistan, Haleeb Foods Limited has introduced milk packed in food grade plastic bottles. These bottles are manufactured from imported materials at Haleeb Foods latest plant and guarantee longer shelf life, highest quality and storage with ease of use. Shipping Units ? 250 ml Bottle: 12 bottles/carton ? 1000 ml Bottle: 12 bottles/carton CANDIA CLASSIC Classic times ask for Classic tea, a product by Europe? s No. 1 brand Candia. Its richness and taste is bound to add more life to your cup, and it is an ideal choice for real tea drinkers. Shipping Units ? 1000 ml: 12 bottles per case ? 500 ml: 12 bottles per case CANDIA SKIMZ Candia Skimz is the only completely fat-free milk with the richness of pure milk. Minus fats, it is an ideal choice for weight-watchers and heart patients. It is also high in calcium content, which prevents osteoporosis. Packed in a 6-layered Tetra Pack Brick Aseptic packaging, it comes with a 3 months shelf life. Shipping Units ? 200 ml: 12 packs/carton ? 250 ml: 27 packs/shrink-wrapped tray. SKIMZ Skimz is a fat-free milk powder, naturally low in cholesterol; yet high in proteins and calcium. There are mainly two types of milk powders, full cream and skimmed. SKIMZ is a skimmed milk powder. Full cream powder contains 28% fat, whereas SKIMZ contains less than 1% fat. Moreover, the protein and calcium content is higher in SKIMZ as compared to full cream milk powder. It is best suited for weight conscious people as well as those trying to maintain a low cholesterol level. Shipping Units ? 200 g: 12 skillets/shrink-wrapped tray ? 500 g: 12 skillets/carton CANDY UP. With the backup of Candia, Candy Up has been launched especially for flavored milk drinkers, in chocolate strawberry flavors to the sheer deli ght of children. The fact that it comes in a bottle makes up for convenient usage as well. Shipping Units ? 500 ml: 12 bottles per carton HALEEB GOLD Haleeb Gold The Thickest Milk with Extra Cream. This marvelous product provides all the benefits of the Thickest Milk along with the natural goodness of extra cream. Haleeb Gold with its extra rich creamy taste makes a perfect cup of Tea. It enhances your performance and helps to maintain a healthy, dynamic lifestyle. Shipping Units ? 1000 ml: 12 packs/carton ? 500 ml: 12 packs/tray ? 250 ml: 27 packs/tray HALEEB RESHMI PACK Haleeb Reshmi pack is long life packaged milk and offers consumers premium quality milk at an attractive price. Due to its multi-layered packaging material, Reshmi pack not only retains the natural thickness of milk for a longer time, but also protects the milk from light, heat and bacteria. Shipping Units ? 250ml : 5 liters ? 1000ml: 6 liters JUICES HALEEB FUNDAY Haleeb Funday is a delicious juice drink especially for kids, enriched with calcium, and vitamins A, C D. An exciting treat, packed with health and a great taste, Funday juices will surely be an instant success with kids with their unique and amusing names, Aamonka (mango) and Arrochee (peach and lychee). They are packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 200ml Pack: 36 Packs /Carton Shrink wrap units ? 200ml Pack: 27 Packs/Carton HALEEB GOOD DAY Haleeb Good Day offers consumers a range of 100% pure juices with the essence of four fruits in each glass, without any added sugar, flavors or preservatives. For consumption absolutely anywhere and anytime, Good Days?six premium juices (apple, pineapple, red grape, mango, orange, and mixed fruit) give you the absolute delight in taste, and revitalizes you at the same time. It is packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 250 ml Pack: 27 Packs/Cartons ? 1000 ml Pack: 12 Packs/Carton TROPICO JUICE DRINK With the quality assurance of Haleeb Foods, Tropico is the premium juice drink, superior in taste and pulp contents, for that invigorating fruity refreshment. Tropico is available in three flavors: apple, mango, and mix fruit, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 1000ml Pack: 12 Packs/Carton ? 250 ml pack: 36 packs/carton ? 250ml Pack: 27 Packs/Cartons HALEEB LABBAN Lassi is an age-old traditional beverage in the South Asian continent. Haleeb Labban aims to give its consumers the same satisfying traditional taste of thick lassi, along with hygiene, convenience and accessibility. Haleeb Labban is the only ready to drink packaged lassi available in Pakistan. It is available in salty and sweetened variants, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 250 ml pack: 27 packs/carton? 1000 ml pack: 12 packs/carton TROPICO NECTAR Juices play an important role in the functioning of our body, have many benefits associated with them, and help you achieve the desired healthy way of life. Tropico nectar is another product from the house of Haleeb Foods Limited, which is 100% pure nectar, available in four sumptous flavors including Red Blood Orange Kinoo, Mango, Apple and Kinoo. Haleeb Tropico is also the only brand that is offering Red Blood Ornage Kinoo Juice that is so deliciously different that you will want to have it in your house, all year long. Shipping Units? 250ml : 27 Packs/Carton ? 1 Ltr : 12 Packs/Carton BULK PRODUCTS CDL also produces bulk dairy products. Bulk Products Avaiable ? Instant Full Cream milk powder (IFCMP) ? Full Cream Milk Powder ? Skimmed Milk Powder ? Instant Skimmed Milk Powder (ISMP) ? Cream ? Ghee ? Butter SITUATION ANALYSIS DAIRY QUEEN MILK Dairy queen milk has developed a strong position in terms of UHT treated milk in the industry. Even being a new entrant and serving for just about few years in this industry still Dairy queen milk managed to obtain a strong position along with its other some competitors. The product being offered by all competitors is same (talking with respect to basic ingredient and contents), there is not much difference of offering in the product among the companies. Yet there has been some difference offered through the packaging of the product. As it is always important to have a good marketing plan to get itself into market and to grow in your own strategic group, thus for Dairy queen milk it is important to have a marketing plan that can help it retain its current market and also to help it grow gradually in the industry. Now, Dairy queen milk is become lowest price milk in the market with 6-layered Tetra Pak Fino Packaging. Dairy queen milk covers those consumers whom are not able to purchase the high price milk with best quality, low price, and best milk. MARKET DEMOGRAPHICS AGE As milk is a product that contains health and hygienic features so there is no particular age distinction to be differentiated. So Dairy queen milk is for everyone who loves to be healthy and who cares for the health needs. But still it is used in different age groups with some differences, like children and older people are recommended as a growth ingredient and something that gives a concept of strength and in middle age people it’s used in tea mostly. GENDER UHT treated milk by Dairy queen milk is meant for both the genders with no particular distinction. EDUCATION Being a product involving some technological issues to make it more fresh and hygienic, more educated people are using this product rather than uneducated. Also with the passage of time, we see an improvement in its usage. FINANCIAL BACKGROUND. UHT treated milk is an expensive product in terms of regular milk, so it is more in use of middle and upper class of people. But as it is available at various places , people from different financial backgrounds are using it according to their needs and requirements. FAMILY TRENDS As its being used in middle class mostly, and its penetrating downwards with time and with price issues being adjusted accordingly. But using UHT treated milk is a more of higher or upper level trends in milk industry and has been initiated with upper class. MARKET NEEDS UHT treated milk is something that is homogenized, standardized and is toned at 3. 5% FAT level. So its just maintained at a standard level of milk to give the same quality and diet that originally milk contains. SELECTION UHT treated milk by Dairy queen milk is available in ? liter litter packaging. ACCESSIBILITY Dairy queen milk is available at many stores, and is within reach of customer easily. So, Dairy queen milk has tried its best to provide its customers with the product by making it available within their reach. PEST ANALYSIS POLITICAL Dairy Sector in the Policy Context: â€Å"The planners in Pakistan have always been more concerned about development of the crop sector than dairying in the agriculture economy of the country. After in dependence, the livestock population in Pakistan significantly deteriorated due to good stock was taken away by evacuees, indiscriminate slaughter of animals by incoming refugees, dry cows and buffaloes brought from rural areas by milk dealers for supply of milk in urban areas were slaughtered at the end of lactation period, and increased demand for meat due to growth of population and incomes. Urban areas faced acute shortage of milk and dairy products. The planners faced a policy dilemma of how to increase draught power and milk production simultaneously. Efforts were made to improve stock of cattle by breeding of indigenous animals, but output of improved stocks was inadequate to make a dent on the dwindling supplies of improved cattle and buffaloes in the country. The First Five Year Plan (1955-60) recognizes the importance of improving breeding centers, operating more hospitals, dispensaries and mobile dispensaries to check spread of contagious diseases for animals, in addition to providing for research on increasing supplies of feeds and fodders, and starting pilot schemes for artificial insemination for improvement of cattle [Government of Pakistan (1957)]. The First Plan was very specific in removing gujar (a cast of milkmen) colonies from cities like Lahore to outskirts and in recommending milk supply schemes for Karachi and Lahore on a pilot basis. Under the scheme government was to buy milk from gawalas (milkmen) residing in gujar colonies and supply pasteurized milk in sealed bottles through registered milk depots. To reduce adulteration in milk, the Plan recommended testing of milk for purity. The Plan also suggested that most of the milk would be produced in villages near the cities where small farmers would specialize in dairying by keeping half dozen or more cows, produce their own feed and organize them selves in to cooperatives for assembling, transport and even processing of milk. Soon it became clear that the First Plan, which articulated the problems at hand quite well proved to be too ambitious in their implementation as compared to the Plan target. The question of how to improve milk production capacity remained un-addressed even in the Second Five Year Plan (1960-65), which experien.