Tuesday, May 5, 2020

International Marketing Common Business Advertisement

Question: Describe about the International Marketing for Common Business Advertisement. Answer: 1: What communication messages about Australia as a tourist destination are most likely to appeal to middle class consumers from Canada? It is very easy to say Canada is very cold that can be tyrant for a person to live for the whole year. However, Australia is comfortable for the people of Canada. Canada mostly have more than 200 days with cold weather and they just hope the condition doesnt get worst. From the recent research it is pointed that the Canada people are choosing Australia as because of the temperature and the scenic beauty (Dominici, 2009). Canadian cannot get the enjoyment of oceans mostly and all the rivers are frozen maximum of the time. White snow and frowzy wind can be monotonous for a person easily here. However, mostly the middle class people are choosing the Australia for their holidays. There are some certain reasons amongst which the equality of economy and the weather difference. Nevertheless, austral has some short of marketing activities in the Canada to introduce the tourism for mainly the middle class people who can easily afford Australia as their tourist destination (Dominici, 2009). Ma king advertisements in the Canadian televisions, creating posters for the tourism Australia, and the most common the advertisement of their new campaign Visit Australia which is getting a huge response from all over the world. Apart from these, Australian tourism has some kind of communication messages which is attracting the community of middle class Canadians. The process of their marketing communication message are: USP: Unique Selling Process is one of the key marketing communication message for the Australian tourism that is playing a great role in choosing the Australia for a tourist spot for the Canadas middle class people (Morgan, Pritchard and Pride, 2004). In this process, the Australia tourism spreads the message that they can offer best to these people which no other can offer, like; the pleasant weather of Australia and the great Indian Ocean and Pacific Ocean. Australia is mainly based on the ocean which is the main tourism spot for any person. Other than Kosciuszko National Park Mountain which can give the best picture of the snow and green mixture (Moscardo and Murphy, 2016). Sharp brand look and feel: Tourism marketing of Australia is very specific and making people attracted towards the Australian geometry. They are very sharp on their marketing strategy to specify their business. Their tourism logos are very much open for everyone that can explain the main attraction (Prior and Beckley, 2007). Marketing Mix Adaptation: Canada is improved by the technology. Thus, Australian tourism industries have decided to send message by the online marketing to the people in Canada. They have updated their marketing processes and gone to the social marketing in the Canada. Thus, they have reached many people and accessed many customer data from the comments and reviews of the customers (Richter, 2002). They are available on the Facebook and also on the Twitter to reach people. Apart from that they have launched their marketing videos on the YouTube for getting more customers. Depending on the above discussion it is clear that tourism industries of Australia are very much active in the Canada to attract more customers. They have adapted many effective communication processes which is effective in this country (Scherer, Sam and Batty, 2005). They have implemented the marketing mix and also have produced the tourism Australia very straight for more understanding of the tourist spots and the benefits of the Australian tourism. They have enriched the joyous among most of the Canadian to come for Australia tour. According to the Australian magazines it is clear that the Canada people are very much interested to visit Australia not only for the tourist spots, but also for the weather which is rare in the Canada (Scherer, Sam and Batty, 2005). 2: Discuss how time orientation affects marketing of sporting events in France as compared to China. Time orientation is one of the most effective player in the marketing process no matter if it is a marketing of business or sports. Time frame sets with three types of orientations like past-orientation like America, future orientation like China and present orientation like France. Marketing is very much dependent on these three orientation (Shanka, Ali-Knight and Pope, 2002). In sports marketing people can get many ideas of new innovations and also the way the sports are changing. If a marketing is past oriented then this marketing process will never improve the marketing process as this marketing process is depending on the past traditions which is very much old. On the other hand if a company is following the present marketing orientation they, they will focus on the present marketing structure which will tell about the current changes in the industry. Differently if a company is future oriented they will focus on how the marketing can be improved according to the future progress of culture (Kotabe, 2014). The marketing process according to the time orientation of France and China are as follow: Effect of time-orientation on France Sports marketing: France is present- Oriented country. The marketing process of this country is also following the present orientation framework. They are focusing on the current progress and situation of the market (Sparks, Bowen and Wildman, 2000). Thus, the current events in the France effects much in the marketing process of sports. Many sports marketing events are focused on the present situations and sports events that can attract people. In this way, they dont bring too much innovation in the marketing process and their sports products. They just follow the present infrastructures and their consequences on the customers. Thus, they dont bring any innovations in the sports industry and as well as in the sports equipment. All the innovations are brought by the countries which are focused in the future- oriented in their marketing process (Van der Westhuyzen and Van der Merwe, 2001). Effect of time-orientation on China Sports marketing: China is undoubtedly focused on their future progress. They are future oriented countries and they are dreaming open- eyed to chase their future progress. They have brought any innovations in their marketing process to improve their products and place their innovations in the world for the first time (Kotabe, 2014). However, this time frame is also imposed on their sports marketing. They are focused to improve their sports equipment and the sports events. They brought many new innovations like; gymnastic equipment and their accessibility for all. Apart from all, China is the only country who can make new sports events in all sports. Their sports marketing events are mostly different from all. China brought visual sports event in the sports industry and have improved this visual promotions with 3D visual effect. With mobile gaming, China has placed on top of every country with their new sports innovations. Thus, China can bring many innovations for their near future games and also for indoor and outdoor games (Kotabe, 2014). Bibliography Kotabe, M. A. (2014). International Marketing (4th Asia-Pacific Ed.). . Australia: Milton, QLD,. Dominici, G. (2009). From Marketing Mix to e-Marketing Mix: a literature overview and classification.IJBM,4(9). https://dx.doi.org/10.5539/ijbm.v4n9p17 Morgan, N., Pritchard, A., Pride, R. (2004).Destination branding. Oxford [England]: Elsevier Butterworth-Heinemann. Moscardo, G. Murphy, L. (2016). Using destination community wellbeing to assess tourist markets: A case study of Magnetic Island, Australia.Journal Of Destination Marketing Management,5(1), 55-64. https://dx.doi.org/10.1016/j.jdmm.2016.01.003 Prior, S. Beckley, L. (2007). Characteristics of Recreational Anglers in the Blackwood Estuary, a Popular Tourist Destination in Southwestern Australia.Tourism In Marine Environments,4(1), 15-28. https://dx.doi.org/10.3727/154427307784835679 Richter, T. (2002).Marketing mix standardisation in international marketing. Frankfurt am Main: Peter Lang. Scherer, J., Sam, M., Batty, R. (2005). Sporting sign wars: advertising and the contested terrain of sporting events and venues.IJSMM,1(1/2), 17. https://dx.doi.org/10.1504/ijsmm.2005.007119 Shanka, T., Ali-Knight, J., Pope, J. (2002). Intrastate Travel Experiences of International Students and Their Perceptions of Western Australia as a Tourist Destination.Tourism And Hospitality Research,3(3), 245-256. https://dx.doi.org/10.1177/146735840200300305 Sparks, B., Bowen, J., Wildman, K. (2000).Restaurants as a contributor to tourist destination attractiveness. Gold Coast, Qld.: CRC Tourism. Van der Westhuyzen, B. Van der Merwe, J. (2001).The marketing mix. Observatory, South Africa: Future Managers.

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